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    07/2009- 02/2012   University Malaysia Pahang  

    Ph.D. (Technology Management)


    09/2005-07/2007   Huazhong University of Science and Technology             

    MSc (The World Economy) 


    04/2003-06/2005   Huazhong University of Science and Technology                

    BA (English Language)


    09/2001-06/2005   Wuhan University of Technology            

    BSc (The International Economics and Trade)  


    2012 - Now   Senior Lecturer at Faculty of Industrial Management, University Malaysia Pahang

    2009 - 2012  Tutor in Faculty of Technology, UMP

    2007 - 2008   English Editor in Shenzhen Investoday Information Co.Ltd., Shenzhen, China         

    2006 - 2007   Manager Assistant, in Saudi-Wuhan M&W International Co. Ltd., Wuhan, China            


    Knowledge management

    Performance evaluation

    Management of technology

    Human resource management

    Behavior development



    International trade

    Supply Chain management, etc.



    1. Project Leader ---- UMP Research Project RDU 150307: Leader's Personality, Leadership Style and Subordinates' Job Performance in Malaysia Industrial Context (In Progress)

    2. Member ---- UMP Research Project RDU 150304: Adoption of Lean Tools for Construction Projects (In Progress)

    3. Project Leader ---- UMP Research Grant GRS150362: Empirical Study on Developing Brand Knowledge Management Framework towards Creativity and Organizational Performance in Malaysia (In Progress)

    4. Project Leader ---- UMP Research Grant GRS1403146: Study of the Moderating Effects of Creativity on the Role of Logistics Knowledge Management in Malaysia’s E-business Developments (In Progress) 

    5. Member---- FRGS RDU150107 Enhancing Radical Design Innovation in the Malaysian Furniture Industry (In progress)

    6. Project Leader ---- UMP Flagship Grant RDU160301: Market Research towards Business Model for commercializing Keratin from Chicken Feathers, (RM39,230.00) In progress

    7. Member ---- UMP Flagship Grant RDU160302: a clulster study for a Bio-aromatic park in Pahang (RM43,630.00) In progress



    1. Nurul Izzah, Damhuji Rifai and Liu Yao (2016). Relationship-Courier Partner Logistics and E-Commerce Enterprises in Malaysia: A Review. Indian Journal of Science and Technology, Vol 9(9), DOI: 10.17485/ijst/2016/v9i9/88721, March 2016

    2. Nurul Izzah Mohd Shah, Liu Yao, Damhuji Rifai (2015). A Review of logistic management, knowledge management and e-business- how is Malaysia's e-business development and logistics management practices now? Journal of Scientific Research and Development, 2(13):165-182. ISSN 1115-7569

    3. Nurul Izzah Mohd Shah, Liu Yao, Damhuji Rifai (2015). A Review of challenges of logistics management and, barriers of e-business: how Malaysia’s efficiency logistics service providers can develop services for e-business? Journal of Scientific Research and Development, 2(13):100-111. ISSN 1115-7569

    4. Nurul Izzah, Liu Yao, Cheng Jack Kie and Damhuji (2015). Measuring Competitiveness Of Islamic Banking Industry In Malaysia From The Perspective Of Knowledge Management. International Journal of Industrial Management, 1: 1-8. ISSN (Print): 2289-9286.

    5. Ahmad Othman, Liu Yao. (2014). An Empirical Analysis on the Relationships Between Service Quality and Customer Satisfaction in the Malaysian Healthcare Services . Economics World, 2(6): 357-368. ISSN: 2328-7144

    6. Liu Yao, Wan Maseri BT. Wan Mohd, and Wei Wei. (2014). Role of Environmental Analysis in Managing Knowledge in Small-and-Medium Sized International Journal of Innovation, Management and Technology. 5(3):160-163. ISSN: 0219-8770

    7. Nurul, Damhuji,    Liu,  A.  Nor,  Noraznafulisma,  Kharudin  (2014) Information  And  Communication  Technology  In Banking Operations (E-Banking): From The Perspective of Malaysian Islamic Bankers. Aust. J. Basic & Appl. Sci ., 8(4): 313-318.

    8. Mohammad Amin, Liu Yao, ­Muhmmud Almosafira,Walaa Ismeal. (2014). Economic Growth and Foreign Direct Investment Inflows: The Case of Qatar. Procedia-Social and Behavioral Sciences, 109(2014): 1040–

    9. Fadilah Siali, Liu Yao, Cheng Jack kie. (2013).Inventory Management And Logistics Cost Reduction: A Case Of A Malaysia Herbal Medicine Company. Technology and   Investment, 2013, 4, 204-212  doi:10.4236/ti.2013.43024

    10. Liu Yao, Ahmed N. Abdalla. (2013). Evaluating the Managerial Behavior of Managing Knowledge in Chinese SMEs. Information Technology and Management,14(2): 159-165 DOI: 10.1007/s10799-013-0157-x

    11. Liu Yao, Ahmed N. Abdalla, Wan Maseri BT. Wan Mohd, Nurul Izzah BT. Mohd Shah (2013). A Non-linear Evaluation Analysis of Managing Knowledge Using Radial Basis Function Neural Network. Wulfenia Journal, 20(1): 245-252

  • International Business (MBA),
    Principles of Economics
    Managing Human capital,
    Management of Technology,
    Research Methodology,
    Mathematics and Management, Project Planning and Control