CLUSTER OFBUSINESS ANALYTICSMODELLING
To convey valuable knowledge of business analytics and modelling through knowledge sharing with research community, industrial sectors, and public.
MISSION
Business analytics is an interdisciplinary area involving applying quantitative and behavioral methods aided by technology to analyze and address the complex problems of an organization. The recent advances in big data resulted in data explosion, making way for the much-needed analytical approaches to facilitate decision-making process.
NICHE AREAS
BUSINESS ANALYTICS
- Benchmarking and Market Analysis
- Business Capability Analysis
- Business Intelligence
- Business Rule Analysis
- Business Root Cause Analysis
- Collaborative Games
- Concept Modeling
- Decision Analysis
- Decision Modelling
- Document Analysis
- Functional Decomposition
- Interface Analysis
- Metrics and Key Performance Indicators Analysis
- Organizational Modelling
- Process Analysis
- Process Modelling
- Risk Analysis and Management
- Scope Modelling
HEAD OF CLUSTER
CLUSTER MEMBERS
Senior Lecturer / Head of Programme (Business Engineering)DR. HAMIRAHANIM ABDUL RAHMANhamirahanim@umpsa.edu.my
+6 09-431 5295 | View profile
+6 09-431 5295 | View profile
Senior Lecturer / Head of Programme (Business Analytics)DR. ZETTY AIN KAMARUZZAMAN zetty@umpsa.edu.my
+6 09-431 5302 | View profile
+6 09-431 5302 | View profile