CLUSTER OFMARKETINGENTREPRENEURSHIP

This cluster brings a diverse set of approaches in studying the business ecosystem from those who start, run and manage them. We conduct research to help policy makers & practitioners. It also innovates & creates new business ideas, contributes to the development of the economy.

MISSION

This field of research covers the two segments of marketing and entrepreneurship. Marketing is the traditional approach  which includes targeting and segmentation. The entrepreneurial way starts with a creative idea and then trying to find a market for it. The diverse field of marketing including advertising, the generic scope of marketing, special topics in advertising and marketing. While the entrepreneurship segment covers the entrepreneurial development, entrepreneurial studies, micro, small and medium enterprises, social entrepreneurship and special topics in entrepreneurship.

NICHE AREAS

SPECIALIZATION
  • Entrepreneurship​
  • Social Entrepreneurship​
  • Development And Support For Micro, Small, And Medium Entreprises (MSMEs)​
  • Technopreneurship​
  • Entrepreneurial Development​
  • Marketing
  • Advertising Research​
  • Brand Management​
  • Consumer Behaviour​
  • Industrial Marketing​
  • Marketing Audit/Plan/Sales And Distribution​
  • Public Relations In Marketing​
  • Service Marketing​
  • Strategic Marketing And Purchasing​

HEAD OF CLUSTER

DR. NURUL ASHYKIN ABD AZIZ
Senior Lecturer / Head of Programme (Entrepreneurship)DR. NURUL ASHYKIN ABD AZIZashykin@umpsa.edu.my
+6 09-431 6901

CLUSTER MEMBERS

DATIN DR. MAZITA MOKHTAR
Senior LecturerDATIN DR. MAZITA MOKHTARmazita@umpsa.edu.my
+6 09-431 5328
DR. MUHAMMAD ASHRAF FAURI @ FAUZI
Associate ProfessorDR. MUHAMMAD ASHRAF FAURI @ FAUZIashrafauzi@umpsa.edu.my
+6 09-431 5342
DR. NORIZAN BIN MAT SAAD
Associate ProfessorDR. NORIZAN BIN MAT SAADnzm@umpsa.edu.my
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DR. PUTERI FADZLINE MUHAMAD TAMYEZ
Associate ProfessorDR. PUTERI FADZLINE MUHAMAD TAMYEZfadzline@umpsa.edu.my
+6 09-431 5319
DR. RUSNIFAEZAH BINTI MUSA
Senior Lecturer DR. RUSNIFAEZAH BINTI MUSArusnifaezah@umpsa.edu.my
+6 09-431 5321
SITI  AIRIN ABDUL GHANI
LecturerSITI AIRIN ABDUL GHANIairin@umpsa.edu.my
+6 09-431 5338
WAN KHAIRUL ANUAR WAN ABDUL MANAN
LecturerWAN KHAIRUL ANUAR WAN ABDUL MANANanuar@umpsa.edu.my
+6 09-431 5340

USEFUL LINKS

Contact Us

Faculty of Industrial Management
Universiti Malaysia Pahang Al-Sultan Abdullah,
Lebuh Persiaran Tun Khalil Yaakob,
26300 Gambang
Kuantan, Pahang Darul Makmur.

Tel: +609 431 5012
Email: fim@umpsa.edu.my

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